The relationship between a franchisor and its franchisees is first and foremost one of trust and a strong personal commitment. This partnership is secured through the franchise agreement that binds both parties. This agreement defines the rights and obligations to which each party is subject, ensuring smooth progress.
Maintain a relationship of trust
Creating your business through a franchise means joining a group of partners who rely on your commitment to defending your individual interests, of course, but also the collective interests of the network with the aim of seeing it progress daily.
The real relationship that is created over time between the company in which you invest and yourself is based on people and mutual trust, an essential key to becoming a franchisee. Based on a common interest, it is the vision of the company and the business of each party that provides the assurance of a lasting partnership.
Rights and obligations
The contract establishes a legal framework between you so that the relationship is anchored on solid, shared foundations. It represents a real legal and financial commitment. Through it, the franchisor sets out a number of rights and obligations to which both parties are subject.
On the franchisor’s side:
- The contract between franchisor and franchisee is based on the transmission of know-how via the Operating Manual and all franchise practices.
- It is also obliged to make its brand and all of the communication campaigns that promote it available to you.
- The franchisor owes you ongoing assistance from initial training to business management, including the management of the technical resources offered to you.
On the franchisee side:
- As a franchisee you must honor the payment of your regular royalties and your entry fees to access your rights.
- It is essential that you respect the image of your franchisor while respecting the standards of the elements that compose it (sign, graphic charter, etc.).
- The franchisee must apply and exploit the concept meticulously while maintaining a certain contractual confidentiality.
The win-win union
For this collaboration to be a win-win formula, both parties have a collective growth goal that leads them to work together. The brand has opted for a development strategy which is franchising and the entrepreneur has chosen to use the means at his disposal to grow his business and in fact, help the franchisor achieve his development objective .
For many years now, the franchisor no longer sees franchisees as customers, but rather as partners, investors who work in the common interest of the company. More and more regularly, the franchisee therefore participates in strategic decisions in his interest and that of the franchisor. It is a balance to be found in each network. The heads of franchise networks have understood this well, they must listen to the franchisees, anticipate their expectations and their needs , and thus build the means and the organization to put in place with the franchisees through commissions, working groups, etc. From now on, the franchisor has the same obligation to play in the interest of the network and the development of its brand.