3 March 2023
On 22nd February , the Raison Home UK franchise team and franchisees met to draw lessons from 2022 and align our 2023 objectives and action plan.
2022 was a historic year for Raison Home UK
- The first full year in franchising
- 5 Franchisees at the end of year 1
- The network turnover increased by 176% between the first ½ of 2022 and the second ½, which demonstrates that all franchisees are successfully launching and growing their franchise.
- The entire network has generated more than 600 sales opportunities, which confirms that the ‘at home’ customer experience is of interest to consumers and that our prospecting and communication strategies are working
- The conversion rate of contacts into sales has also made strong progress over the year, demonstrating the growing mastery of our franchisees.
- Finally, our average basket is also on the rise. Our customers value our unique offer of local, tailor-made and totally personalised service, from the comfort of their own home.
In summary, all the key indicators are green and we have an excellent basis to continue in 2023.